Since it seems to be a big topic right now, I figured I’d throw my two cents in. Why are people so critical of that series of ads? So maybe bulimia wasn’t my eating disorder, but don’t they kinda hold the sufferer hostage? That’s how I’ve always felt, with my depression, OCD, ED… My parents would back me up. They ‘just wanted their daughter back.’ Same with my brother’s ADHD. Hostage is exactly how it feels. Was it a little extreme? Of course. Tasteless? Nope. True? Yes.
At least it got some attention and discussion to the issue.
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MIT Advertising Lab: future of advertising and advertising technology
This reminds me of a Chicken Soup chapter I read. I’m paraphrasing so forgive me if I get it a little wrong but in the (true?) story the mother died after a long illness. Her husband and children were devestated. One of the secrets, the mother had kept all her life was about a little china pot that she kept on the very top shelf of the larder. Each time she cooked, she would take down the pot and pinch some of the contents into her dish. Family and friends would always marvel at how wonderful her food tasted and always ask her ‘what is your special ingredient?’. She would shake her head and tap her nose, never revealing her secret. So, when she died, they went to her larder and took down the pot. They took off the lid and looked inside. There was just a small scrap of paper, which read ‘do everything with love’.
Now, you can have a little sigh at the lovely sentiment in that story and if you hold on to that feeling you can look at this advert with the same starry eyes.
(The fact that no love can ever ever be bought with diamonds is by-the-by. I would have preferred it if he used his jars to make hugs and kisses, but I suppose they are not very profitable, heheh)
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Click here to advertise on thousands of blogs including mine
Click here to advertise on thousands of blogs including mineOriginal Article syndicated via RSS from
MIT Advertising Lab: future of advertising and advertising technology
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Advertising/Design Goodness
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Sarò anche fissato con gli spot di questi benedetti profumi, ma che ci posso fare sono (quasi) tutti così intriganti…
Lei qui è proprio la numero uno, ma non solo qui!
A natale regalate profumi? io no!
:) lo giuro!
nicolò
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Advertising/Design Goodness
This is number One in what would be a wonderful series of hokey, ad related jokes, if only Alejandro would stop being embarrassed by them. And what better way to coax someone away from their inhibitions than to post them to one’s blog?! Here we go!
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The class started off with a Quiz on advertisements. Projected a video of 28 assorted advertisements without the brand names and asked the students to identify the brands advertised.
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AdPulp